The latest news from around the Maxus network.
June 01, 2015
We are very excited to announce that our Global CEO Lindsay Pattison has been honored as one of the 20 leaders on the Ad Age Women to Watch list, recognizing the year's most accomplished and up-and-coming women in marketing, advertising and media.
Lindsay is the first female Global CEO within GroupM, overseeing the Maxus network across 55 markets. She is committed to developing female talent in her industry as President of WACL (Women in Advertising and Communications London). She is also Vice Chair of the World Economic Forum’s Future of Media Global Agenda Council - focusing on the transformations affecting the media industry and providing insight and thought leadership to the WEF in her field.
"These outstanding women are proven winners who have shown great accomplishments in their careers, from blazing trails to carving out new business opportunities and sparking marketing innovation," said Ad Age Deputy Editor Judann Pollack. "We are proud to welcome them into our elite group of Women to Watch -- and we will certainly be hearing more from them in years to come."
The Women to Watch class of 2015 will be showcased in a special issue of Ad Age appearing both in print and online at Adage.com/WomenToWatch2015 today.
The winners were chosen by a team of Ad Age editors who reviewed hundreds of submissions, researched leading candidates, and consulted with staff reporters on the final selection.
May 13, 2015
Huge congratulations are in order as we are proud to announce that our wonderful team at Maxus India were awarded the silver trophy for 'best use of mobile' with their campaign for Tata Tea 'The Power of 49'.
The campaign invited the women of India to join celebrities in telephone, mobile web, online debates and google hangouts, utilising all aspects of digital media to drive the country's female empowerment agenda. The result was the world's first crowd-sourced political manifesto, an incredible way to raise the profile of women's rights across the country.
The awards ceremony was attended by our global CEO, Lindsay Pattison, as well as Richard Stokes and Stuart Butler from our Global and EMEA teams.
April 17, 2015
Maxus are pleased to share that we have won the Effie award for Media & Entertainment companies, for our work with the NBC Sports Network alongside The Brooklyn Brothers, Ignited and Civic Entertainment Group.
The campaign aimed to increase viewership of the Barclay's Premier League across the States, and through combining outdoor advertising, multimedia platforms and social channels, more than doubled the BPL audience throughout the 201-14 season.
We are extremely proud of the work of the North America team and congratulate them on their fantastic efforts on this campaign.
More information about the winning campaign can be found here on the US case studies page.
March 20, 2015
Maxus sent a team of our top digital minds to SXSW to report back on key themes and trends across the festival. Here's a round-up of their observations.
March 16, 2015
We are excited to once again be attending the Austin's prestigious films, music and interactive technology festival, SXSW.
Our team of attendees will be reporting back on the biggest news from the festival, from product launches to future trends, sharing and curating the wealth of information that they are sure be bombarded with over the course of the event.
Some of the team may be returning to Austin as seasoned veterans of the festival, and others viewing the event as a first-timer, but all will be offering insight into the variety of sessions that they will each attend.
We will be posting blogs and video updates from each of our team throughout the events, but you can also follow our live updates across social media, particularly our twitter page, @maxusglobal.
Our attendees at the event include:
- Nick Vale, Global Head of Planning
- Richard Stokes, Global New Business & Marketing Director
- Tamsin Ward, Global Associate Director, Marketing Communications
- Nico Abbruzzese, Director of Metalworks by Maxus
- Tom Kelshaw, Director of Metalworks by Maxus
- Angela Jones, Communications Planning Director, North America
- Richard Amies, Communications Planning Director, North America
- Kumar Kanagasabapathy, Associate Director, Communications Planning, North America
- Angie Arner, Communications Planner, North America
- Darren Hardeman, Managing Director, Canada
- Jen Smith, Head of Planning, UK
- Tom Dunn, Head of Digital, UK
- Alex Grieves, Strategist, UK
- Faraz Khan, Business Director
Please check back on our news pages for the latest blogs nd updates from the festival.
March 04, 2015
We are very proud to announce that the fantastic team in our Maxus Turkey office were awarded two trophies at the IAB Mixx Awards 2015.
The awards were:
Best Launch - Silver - Nescafé Redvolotion
Games & In-Game Advertising - Bronze - Nesquik Milk
Congratulations to all involved in both of these campaigns!
January 29, 2015
And here is their award winning work for The Power of 49 - crafting media to make positive changes to society:
January 07, 2015
Congratualtions to our teams in Maxus USA, Maxus Canada & Maxus Mexico!
December 10, 2014
Congratulations to Maxus India for winning another media agency of the year award! Campaign India crowned Maxus India with gold at the South Asia awards last night. A very proud Kartik Sharma and Unny Radhakrishnan collected the award for the team. Well done everyone!!
November 18, 2014
Maxus Turkey picked up a silver gong at the MMA Smarties in the Rich Media/ Video category for their Yandex campaign.
Maxus Hungary won a bronze Effie in the launch category for their work with PoliFarbe.
Maxus Hong Kong won five awards at the Marketing Excellence Awards last week:
Excellence in Media Strategy Bronze: Maltesers
Excellence in Targeted Event Bronze: Tissot
Excellence in Gaming Silver: Zurich
Excellence in Consumer Insight Bronze: Prime Credit
Excellence in Data Driven Marketing Silver: Sheraton Macau Hotel
October 24, 2014
October 23, 2014
October 20, 2014
October 16, 2014
GroupM today announced the appointment of Lindsay Pattison as Global CEO of Maxus.
The announcement was made by GroupM’s Global President Dominic Proctor. Lindsay has been successfully leading Maxus in the UK for five years, taking it in that time from a ranking of 14 to a number 7 position, and from 30 people to now over 250. She has also held the global Chief Strategy Officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness. Lindsay will co-locate between London and New York and will report to Proctor; she replaces Vikram Sakhuja, who will remain in the group.
Under Vikram, Maxus was the fastest growing agency in the world. It expanded its network footprint and added major new accounts such as NBC Universal and L’Oreal.
“Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients,” said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”
Lindsay said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”
She will be succeeded in the UK CEO role by Nick Baughan, currently the MD. Nick will continue to report to Lindsay, who said “I am confident that Nick will step into my shoes brilliantly in the UK; he is whippet-smart, highly ambitious, popular and has been instrumental in our growth for the last two years as MD”.
Baughan joined Maxus in March 2012, having worked at Mindshare for two years as its head of business development. Baughan said “Over the last five years Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry. I'm hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter”.