The latest news from around the Maxus network.
July 18, 2014
This week Recma released its annual overall activity billings reports, and as a result, for 2013 we are pleased to have achieved the following:
Maxus Global is the world's fastest growing media agency over the last 5 years.
Maxus UK had the most sustained growth of the Top 10 media agencies.
Maxus India is the most dominant media agency.
Maxus Belgium is the fastest growing media agency.
Maxus Canada is also the fastest growing media agency.
Congratulations to these offices, and also to all of our others for another great year of global growth!
June 04, 2014
It's been a very vibrant, celebratory time in our Indian offices where they have been busy toasting their recent successes at various industry awards, and adding metals and gongs to the awards shelves.
Maxus India have been recognised as digital media agency of the year by Campaign India as well as producing award winning work for clients such as Nokia, Perfetti, Tata Tea Gold, Tata Sky, Tata Motors & Vodafone.
Some of their recent awards include:
Asian Marketing Effectiveness Awards – Bronze in data analytics innovation
Goafest – 7 Awards (6 silver + 1 bronze for work across Nokia, Perfetti, Tata Tea Gold, Tata Sky, Tata Motors & Vodafone)
Campaign India Digital Crest Awards - Digital Agency of the Year 2014
WOW 2014 – Best in Experiential Marketing
INK awards (Dainik Bhaskar group) Bronze for Dabur in “Best Newspaper Ad by a Large Television Spender-Local”
As if award winning work wasn't enough, the team proved themselves in a cricket tournament on the field too at the DNA Powerplay 2014 Cricket Championship. Maxus Delhi took home the trophy from the DNA India Powerplay 2014 Cricket Championship after defeating reputed Media & Advertising Agencies!
Kartik Sharma, the Managing Director of South East Asia, recalls his feelings towards Goafest in an article on Exchange4Media. It's not just about the awards themselves, or how many you take home, but about being inspired to go and create better, and more innovative media planning.
June 03, 2014
Maxus Austria won the Austrian State Award for Advertising with their first conceptual, creative project for their TV provider client, simpliTV.
The Austrian Minister of Economics and Science presented the award to the Maxus team, pictured here.
Congratulations to the talented team who created the creative part of the campaign, as well as the standard media planning and buyting.
May 28, 2014
Maxus has opened a new unit and announced three new appointments to boost its strategic intelligence offering.
Ros Hamilton has been appointed to head up the new MaxusIntel unit in Sydney. Hamilton will report directly into Maxus’ chief intelligence officer, Claire Taylor-Rowe.
She brings experience in consumer intelligence, having recently moved back to Australia from Singapore, where she worked across APAC building the insight offering, working with local strategic and analytical teams to deliver the best possible return on clients’ communications invest.
Also joining the team is Nicole Wingate having previously worked in Silicon Valley with over a decade of experience in digital strategy.
Maxus has also announced that Peta Southcombe has been promoted to lead Maxus’ analytics intelligence across Australia.
May 28, 2014
May 22, 2014
Maxus India scooped up at Campaign India's Digital Crest Awards last night. Not only were they were named Media Agency of the Year, but they also took home four gold, seven silver and seven bronze awards for their work on clients including Tanishq Jewelry, Tata Tea and Wrangler.
Display - 'Hero Mileage - thoda aur'
Mobile - 'Taking Ramlila Maidan to 1.5 million users'
Social Media - Tanishq 'My Expression'
Social Cause by a corporate/brand - Tata Tea 'Jaago Re'
Display - 'India’s first simulated test drive in a banner using voice'
Mobile (WAP site) - Centre fresh Gum charades 'Taking Dumbcharades to the masses!'
Media Innovation - 'The Great Escape'
Online apps - Tanishq 'Vows for You'
Online Marketing - Tanishq 'My Expression'
Digital Strategy - Tanishq - Product Research = Marketing campaign
Mobile SMS/IVR - '1 Missed Call = 3 Clicks'
Community/Blog - Wrangler 'Wrangler Denims: Not Just Another FB Page'
Website campaign - Tanishq - Product Research = Marketing campaign
Mobile display - '8PM Match vs. 8PM Traffic'
Media Innovation - 'Making Complex Simple and Simple Magical'
Online Marketing - '1 Missed Call = 3 Clicks'
Digital Strategy - 'Making Complex Simple and Simple Magical'
Mobile SMS/IVR - 'India’s first simulated test drive in a banner using voice'
Congratulations to all involved!
For a full list of the winners read Campaign India's article here
May 14, 2014
Maxus Canada has reworked the search strategy of client Maple Leaf Sports and Entertainment (MLSE), aiming to drive ticket sales through targeting potential customers with keywords rather than driving up impression numbers through creative in ads.
The GroupM agency won the sports client’s business last summer and Ira Kates, director of search at its search arm Catalyst Canada, tells MiC that it has been working since then to change the company’s strategy around selling tickets online for areas where there are excess inventory.
“We changed the optimization strategy from increasing views to maximizing revenue and finding the things people were searching for that would generate the most ticket sales,” he says. “We worked at breaking down the data into silos of what people are looking at so that it can become digestible. Big data can be overwhelming; it can be like gluten and be intolerable. But it works for you once you start breaking it down into digestible bits.”
Kates says his team worked to develop 750 different keyword combinations, which were split-tested to get the top-selling ad mixture for groups by age, income and demographic. For instance, Kates says the three ads for the Toronto Raptors shown below over-indexed against other ads for the team and increased click-through rates by 265%. Overall the new strategy generated a return on ad spend that was 400% more valuable than other well-performing campaigns for Maxus Canada.
Read more here
May 12, 2014
April 28, 2014
Last week saw key new business and award successes for 6 of the markets in the Maxus network.
Maxus UK won the RWE npower account and Maxus Czech Republic also retained the business, with our sister agency Mediacom winning in other European markets.
Jürgen Blomenkamp, global investment chairman at our parent company GroupM, said: "The GroupM agencies Maxus and Mediacom impressed RWE at a pan-European level and will advise this blue chip customer on innovative communication solutions in the future. We are very much looking forward to working together."
Nikon has consolidated its media, digital, and social media duties under Maxus Singapore. Maxus will now be fully responsible for helping Nikon to drive its integrated brand campaigns and will share social media duties with Vocanic, a part of GroupM.
Maxus India has retained the Vodafone account, which it has held for 19 years, as part of a review in which WPP won the global business.
Kartik Sharma, MD, Maxus South Asia, said, "We are extremely delighted to retain Vodafone, a client who we have partnered with since its inception in India as Orange. With this win Vodafone will now be handled by WPP in 22 markets globally, and India will have access and contribute to key learnings and best practices across these markets. We will ensure we continue to deliver our great service and the Maxus 10/10 client delight vision to Vodafone."
Maxus Belgium is celebrating after winning their first ever award: a Gold AMMA for its 'Behind the Science' campaign for The University of Antwerp.
Watch below for the moment they were announced as winners!
They won 'Best Video' and also the very first 'Chairman's award'.
More news soon!
April 15, 2014
Last week we launched two more local Maxus websites - Maxus Russia and Maxus Argentina.
You can check them out via the below links, and also follow them on Twitter for more updates!
April 01, 2014
This week, Church & Dwight and Major League Baseball announced a multi-year, multi-category sponsorship agreement for Arm & Hammer and OxiClean to become “The Official Laundry Detergent and Stain Remover of MLB.”
This marks the largest sponsorship deal for Church & Dwight and the first-of-its kind for MLBP across several categories including fabric, pet and oral care. The multi-year sponsorship agreement includes use of MLB logos, official sponsorship status, and team relationships. Additionally, families will be directly engaged on-site at select MLB ballparks throughout the regular season and at signature MLB events including the All-Star Game and World Series.
Church & Dwight’s team partners will include the New York Yankees, Minnesota Twins and Cincinnati Reds. As a sponsor, activation will be supported by MLB-themed national advertising campaigns, retail display opportunities and a national consumer sweepstakes for chances to win MLB merchandise, game tickets and a new car. Additionally, Church & Dwight will offer licensed products in the Oral Care category.
Jim Craigie, Church & Dwight’s CEO was quoted as stating: “This partnership allows us to combine the power of two great American icons to reach families in a new way. Whether young or old, player or spectator, baseball is a sport inextricably linked with having fun and getting dirty- and no brands can better solve for the getting dirty aspect than ARM & HAMMER and OxiClean.”
The partnership was a long time in planning, with the first conversations taking place in November 2012 between MLB, C&D, Maxus USA and Maxus ESP.
March 20, 2014
Maxus UK are presenting at this year's AdWeek Europe on Monday 31st March at 9:45am on the Channel 6 stage @ The #AWEurope Underground. The 'More Than a Beauty Parade' panel consists of Gayle Noah, Pitch Leader at L’Oréal; Lindsay Pattison, CEO of Maxus UK; and David Indo, Founding Partner at ID Comms.
Last year L’Oréal reviewed its £135m media business through intermediary ID Comms. This was the biggest pitch of the past three years and ended with Maxus being appointed as L’Oréal’s media agency in the UK & Ireland. Chaired by Arif Durrani, Editor of Media Week, this is an opportunity to hear from all three perspectives; agency, consultant and client, giving their unique take and insight on what it takes to find the perfect partner.
Arif, well known in the industry for his journalistic rigour, will take the audience behind the scenes on this mega media pitch. Not only will he be questioning the panel about how the media pitch process works, but he’ll also be uncovering what big brands look for when choosing agencies. Drawing on the panel’s expertise he’ll shed light on the real role of the intermediary and clear up long standing myths about media agency/client relationships.
Arif will also challenge the panel about how technology is changing the media/consumer landscape and the effect this has on what media agencies offer and what clients want.
March 06, 2014
At this year's Geneva International Motor Show, Maxus client Fiat offered visitors a unique brand experience to celebrate the introduction of its Fiat 500L Beats Edition™ model, born of a collaboration with premium audio brand Beats by Dr. Dre.
The Fiat Interactive Music Mash Up project was displayed on the Fiat stand next to the 500L Beats Edition™, complementing the car's cool, urban look. This innovative piece of technology gave show visitors the chance to live out their DJing dreams by using specially branded Fiat DJ tiles to flawlessly mix together amazing sounding mash-ups.
One of the key features of the Fiat 500L Beats Edition™ is its outstanding BeatsAudio™ sound system. It uses seven speakers to deliver a total output of 520W and recreates the audio spectrum that artists experience during studio recordings.
The Fiat Interactive Music Mash Up project was curated and devised by Metalworks, our creative technology R&D division. Their key role on the Fiat stand was due to the Metalworks European Innovation Prize 2013, a competition to crowd source ideas inspired by the Fiat 500L. The prize was established following Metalworks’ participation at the Maker Faire Rome 2013, an event dedicated to open innovation, creativity and enterprise.
Nico Abbruzzese, Global Director of Creative Technology at Maxus and Metalworks founder said: “The Fiat Interactive Music Mash Up project makes use of some seriously cool DJing technology to create a playful and exciting brand experience that amplifies the appeal of the Fiat 500L Beats Edition™'s outstanding in-car audio system. Fiat has seamlessly merged industrial scale craftsmanship with Italian creativity and exported this globally. With the Fiat Interactive Music Mash Up project, plus Fiat’s involvement with the Metalworks Innovation Prize, the company has shown that it's constantly able to surprise and delight with new ideas and cutting edge technology”
For more information on Metalworks by Maxus, click here >
February 11, 2014
Lori Greene, a multi-platform content creator with extensive experience in both traditional and digital media formats, has been named Content Director for Maxus North America, a new position for the award-winning GroupM global media agency.
The announcement was made by Mark Egan, Chief Strategy Officer of Maxus North America, who said Greene will begin her new role effective immediately and will report to him. She will be based in New York.
“By putting content at the heart of our planning, we aim to break through the clutter and engage audiences,” Egan said in making the announcement. “In this way Lori will help us unite customer touch points and integrate our clients' messaging. Along with data, content is a key area for engineering truly powerful communications strategies.”
In essence, Egan said Greene will be responsible for finding ways for content to bring the agency’s clients' communications strategies to life through the Maxus concept of “relationship media” and the application of strategic content ideas and initiatives that aim to break through the clutter and engage audiences.
Greene is a proven content executive highly proficient in all aspects of media, including social, mobile, broadband, television, digital, and print. Since 2011 she has worked as a senior-level consultant to organizations including Time Inc. Content Solutions, and Columbia University. Prior to that she worked as Senior VP of Digital Media and Content for HSM Global, and was previously an Executive Producer for BBC America Digital, where she increased web traffic over 100 percent through the intelligent integration of video, digital, and social elements, sparking double-digit revenue growth.
Greene also serves as the Vice President of Programming for NY Women in Communications and most recently brought digital content and marketing strategy to the International Institute for Learning, a business-to-business training company. In addition, she teaches digital content strategies, social media, and more at New York University, the Institute of Culinary Education, Brooklyn College, and others, and is a guest speaker, panelist, and lecturer on digital and leadership subjects.
Earlier in her career she held senior-level, content-oriented staff and consulting roles with Reader’s Digest Association Interactive, A&E TV Network, Court TV Online and the Food Network.
To read the full article online see 4A's website here