Latest news

The latest news from around the Maxus network.

October 20, 2014

Maxus grows its global L’Oréal relationship with win in the Nordics

Maxus has been appointed as the sole agency to handle strategic media planning and buying in four key European markets for L’Oréal. Maxus will be the cosmetics and beauty giant’s media agency of record in the following markets: Denmark, Norway, Sweden and Finland. 
This appointment builds on the Maxus relationship with L’Oréal in the UK, Ireland and Southeast Asia, alongside GroupM’s relationship across Canada, China, Germany and Latin America.
Maxus was awarded the Nordics account after a two-stage, three-way pitch.
“We have had a strong and productive relationship with PHD since 2011, but believe now is the moment for change. The media landscape is evolving rapidly. It challenges us to innovate and find new ways of connecting with consumers. We believe that Maxus are the agency most capable of navigating our business through this period of transformation”, says Mark Prestwich, General Manager for L’Oréal in the Nordic countries
Federico de Nardis, CEO Maxus EMEA ,said: “After a long and thorough selection process, we are delighted to have extended the group’s relationship with L’Oréal. Maxus demonstrated digital leadership and communications planning with the rigour that a prestigious business like L’Oréal needed to see, underpinned by the scale that GroupM offers in the Nordic region. We’re looking forward to working closely with the business across the four markets to help L’Oréal lean into change at a category and consumer level”.

October 16, 2014

Lindsay Pattison named as new Maxus Global CEO

GroupM today announced the appointment of Lindsay Pattison as Global CEO of Maxus.
The announcement was made by GroupM’s Global President Dominic Proctor. Lindsay has been successfully leading Maxus in the UK for five years, taking it in that time from a ranking of 14 to a number 7 position, and from 30 people to now over 250. She has also held the global Chief Strategy Officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness. Lindsay will co-locate between London and New York and will report to Proctor; she replaces Vikram Sakhuja, who will remain in the group.

Under Vikram, Maxus was the fastest growing agency in the world. It expanded its network footprint and added major new accounts such as NBC Universal and L’Oreal.

“Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients,” said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”

Lindsay said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”

She will be succeeded in the UK CEO role by Nick Baughan, currently the MD. Nick will continue to report to Lindsay, who said “I am confident that Nick will step into my shoes brilliantly in the UK; he is whippet-smart, highly ambitious, popular and has been instrumental in our growth for the last two years as MD”.

Baughan joined Maxus in March 2012, having worked at Mindshare for two years as its head of business development. Baughan said “Over the last five years Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry. I'm hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter”.

October 15, 2014

Maxus @ What's Next 2015

Maxus and Metalworks by Maxus are on stage next week at this year's What's Next conference in New York. Nico Abbruzzese, Global Director of Creative Technology for Metalworks, will be interviewing Robyn Peterson, CTO for Mashable on the Five Tech Trends to Buy or Sell. Click here for the programme >> 

What’s Next is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.

What's Next sets the stage for GroupM agencies and clients to amplify innovative thinking, identify opportunities and continue the conversation as it relates to their brand and business. Content at What’s Next addresses consumer behavior, marketplace trends, innovation, brand strategies, technology and more, across the broad media landscape.

The event provides attendees – both clients and agency executives – with a forward look at key areas of evolution in our collective business that advertisers must be prepared to address in order to lean into change and gain an advantage in traditional, digital and emerging media ecosystems.

We'll be posting up content from the event on our blog as it pans out - watch this space!


September 18, 2014

Maxus India win top WPPed Cream award!

Congratulations to Maxus Delhi for winning the prestigious Crème de la Crème Media Award, for their incredible campaign 'Power of 49' for Tata Tea Global Beverages.

WPPed Cream Awards showcase the best work across all WPP agencies, judged on creativity and outstanding results. Each year the judges select the best work from across the agencies and this year we are thrilled that Maxus Delhi have been highly awarded.

To view the video on YouTube click here


September 12, 2014

Maxus NAM names new Chief Digital Officer

Maxus North America announced today it has appointed Jonathan Adams to the role of Chief Digital Officer in North America. 

The announcement was made by Maxus North America CEO Steve Williams. The move marks Williams’ first hire since joining the company in June, and reinforces Maxus’ commitment to digital and data-driven innovation and execution.

“Maxus is a young and agile network, born in the digital age. We think and execute horizontally, not just vertically,” stated Williams. “Our agency is designed around the idea; and ideas flow across territories, disciplines and channels. Jonathan is one of those exceptional people in the business who thinks and operates in this way. He’s smart, he cares, and his client partnering skills will help take us to another level when it comes to innovating with digital and data.”

In his role, Adams will be responsible for harnessing digital performance and maximizing its potential, while mentoring and designing frameworks with Maxus planning teams to optimize communications across all platforms. Adams will be based in New York and report to Williams.

“I see seismic changes still to come for digital media. The video landscape is exploding with innovation, data and storytelling opportunities; and the potential for digital performance will be realized when brands truly place consumers at the center of a marketing mix,” said Adams. “Maxus has demonstrated how it continues to transform the expectations of what a media agency is all about, especially with its consumer and data-centric approaches to planning. I’m thrilled to be joining an agency and a network that can have a profound impact on the rest of our industry in the coming years.”

Adams returns to GroupM and the WPP group of companies, having previously worked at OgilvyOne, Lowe & Partners, and The Media Edge (now MEC), where he established an acumen for media innovation that has served as the foundation for his career in media. He joins Maxus from iCrossing, where he was Senior Vice President and Lead of North American Media. At iCrossing, Adams directed the rapid growth of their media and analytics practices, and led teams managing media for clients including DIRECTV, William’s Sonoma, PNC Bank, LEGO, Kellogg’s, Belk and Coca-Cola. Previously, he spent nine years with Digitas, which included tenure as SVP, Global Media; leading the company’s Stamford, Conn., and Atlanta, Ga., media practices; managing a wide variety of client relationships, and being an active member of Digitas’ NY Senior Leadership Team. Adams served as Chairman of the AAAA Digital Marketing Committee (2003 - 2006), has received honors from both Advertising Age and Media Magazine, and has held advisory board posts with iMedia, Digiday, the ARF, IAB, Microsoft and Google.

The hiring of Adams signals Maxus’ intent to assert and invest in its Lean into Change philosophy, driven by Williams. It also builds on the momentum represented by the agency’s win of NBCUniversal’s digital business, one of the largest account moves in the U.S. this year.

“Jonathan has an impressive pedigree in the business, and with his deep experience, he will help us continue to differentiate our product,” said Williams. “He will help grow our people and change the game for our clients. Jonathan’s strategic acumen and deep analytical skill, alongside the fact he is a great client partner, will serve Maxus well as we enter the next phase of our development in North America.”

September 12, 2014

Maxus Australia wins top places to work


Maxus Australia has won BRW's greatplaces to work - a national annual study of the best workplaces acorss all industry sectors. They were awarded the fourth best company with employees under 100 staff at the awards last night, and were the highest ranked media agency in the category.

For a full breakdown of the winners see the list on BRW's website here

July 22, 2014

Maxus USA win NBCUniversal digital business

Maxus USA are delighted to have won NBCUniversal’s digital media planning and buying responsibilities following a competitive review. The digital business will now be integrated with the offline business awarded to Maxus in 2011. According to press reports, NBCU spends more than $175 million in digital media in the USA. The account will be managed by Maxus offices in Los Angeles, New York and Minneapolis. The win includes Universal Pictures; Focus Features; NBC Entertainment, Sports and News; and leading cable TV networks like USA, Bravo, E!, Syfy, Oxygen, MSNBC and CNBC. 

July 18, 2014

Maxus successes highlighted in the latest Recma reporting













This week Recma released its annual overall activity billings reports, and as a result, for 2013 we are pleased to have achieved the following:

Maxus Global is the world's fastest growing media agency over the last 5 years.

Maxus UK had the most sustained growth of the Top 10 media agencies.

Maxus India is the most dominant media agency.

Maxus Belgium is the fastest growing media agency.

Maxus Canada is also the fastest growing media agency.

Congratulations to these offices, and also to all of our others for another great year of global growth!


June 04, 2014

Maxus India get inspired during award season!

It's been a very vibrant, celebratory time in our Indian offices where they have been busy toasting their recent successes at various industry awards, and adding metals and gongs to the awards shelves.


Maxus India have been recognised as digital media agency of the year by Campaign India as well as producing award winning work for clients such as Nokia, Perfetti, Tata Tea Gold, Tata Sky, Tata Motors & Vodafone.

Some of their recent awards include:
Asian Marketing Effectiveness Awards – Bronze in data analytics innovation
Goafest – 7 Awards (6 silver + 1 bronze for work across Nokia, Perfetti, Tata Tea Gold, Tata Sky, Tata Motors & Vodafone)
Campaign India Digital Crest Awards - Digital Agency of the Year 2014
WOW 2014 – Best in Experiential Marketing
INK awards (Dainik Bhaskar group) Bronze for Dabur in “Best Newspaper Ad by a Large Television Spender-Local”

As if award winning work wasn't enough, the team proved themselves in a cricket tournament on the field too at the DNA Powerplay 2014 Cricket Championship. Maxus Delhi took home the trophy from the DNA India Powerplay 2014 Cricket Championship after defeating reputed Media & Advertising Agencies!



Kartik Sharma, the Managing Director of South East Asia, recalls his feelings towards Goafest in an article on Exchange4Media. It's not just about the awards themselves, or how many you take home, but about being inspired to go and create better, and more innovative media planning.

June 03, 2014

Maxus Austria wins Austrian State Award for Advertising for simpliTV work



Maxus Austria won the Austrian State Award for Advertising with their first conceptual, creative project for their TV provider client, simpliTV.

The Austrian Minister of Economics and Science presented the award to the Maxus team, pictured here.

Congratulations to the talented team who created the creative part of the campaign, as well as the standard media planning and buyting.

Click here to see the Maxus Austria/simpliTV work on YouTube

Click here to see more winners from Staatspreis Werbung 2014 awards

May 28, 2014

MaxusIntel unit launches in Sydney

Maxus has opened a new unit and announced three new appointments to boost its strategic intelligence offering.

Ros Hamilton has been appointed to head up the new MaxusIntel unit in Sydney. Hamilton will report directly into Maxus’ chief intelligence officer, Claire Taylor-Rowe.

She brings experience in consumer intelligence, having recently moved back to Australia from Singapore, where she worked across APAC building the insight offering, working with local strategic and analytical teams to deliver the best possible return on clients’ communications invest.

Also joining the team is Nicole Wingate having previously worked in Silicon Valley with over a decade of experience in digital strategy.

Maxus has also announced that Peta Southcombe has been promoted to lead Maxus’ analytics intelligence across Australia.


Read the full article on AdNews here

May 28, 2014

Maxus India and Vodafone win at WoW awards

May 22, 2014

Maxus India win big at Campaign India's Digital Crest Awards

Maxus India scooped up at Campaign India's Digital Crest Awards last night. Not only were they were named Media Agency of the Year, but they also took home four gold, seven silver and seven bronze awards for their work on clients including Tanishq Jewelry, Tata Tea and Wrangler.


Display - 'Hero Mileage - thoda aur'

Mobile - 'Taking Ramlila Maidan to 1.5 million users'

Social Media - Tanishq 'My Expression'

Social Cause by a corporate/brand - Tata Tea 'Jaago Re'



Display -  'India’s first simulated test drive in a banner using voice'

Mobile (WAP site) - Centre fresh Gum charades 'Taking Dumbcharades to the masses!'

Media Innovation - 'The Great Escape'

Online apps - Tanishq 'Vows for You'

Online Marketing - Tanishq 'My Expression'

Digital Strategy - Tanishq - Product Research = Marketing campaign

Mobile SMS/IVR - '1 Missed Call = 3 Clicks'



Community/Blog - Wrangler 'Wrangler Denims: Not Just Another FB Page'

Website campaign - Tanishq - Product Research = Marketing campaign

Mobile display - '8PM Match vs. 8PM Traffic'

Media Innovation - 'Making Complex Simple and Simple Magical'

Online Marketing - '1 Missed Call = 3 Clicks'

Digital Strategy - 'Making Complex Simple and Simple Magical'

Mobile SMS/IVR - 'India’s first simulated test drive in a banner using voice'


Congratulations to all involved!

For a full list of the winners read Campaign India's article here

May 14, 2014

MLSE reworks its search strategy

Maxus Canada has reworked the search strategy of client Maple Leaf Sports and Entertainment (MLSE), aiming to drive ticket sales through targeting potential customers with keywords rather than driving up impression numbers through creative in ads.
The GroupM agency won the sports client’s business last summer and Ira Kates, director of search at its search arm Catalyst Canada, tells MiC that it has been working since then to change the company’s strategy around selling tickets online for areas where there are excess inventory.

“We changed the optimization strategy from increasing views to maximizing revenue and finding the things people were searching for that would generate the most ticket sales,” he says. “We worked at breaking down the data into silos of what people are looking at so that it can become digestible. Big data can be overwhelming; it can be like gluten and be intolerable. But it works for you once you start breaking it down into digestible bits.”

Kates says his team worked to develop 750 different keyword combinations, which were split-tested to get the top-selling ad mixture for groups by age, income and demographic. For instance, Kates says the three ads for the Toronto Raptors shown below over-indexed against other ads for the team and increased click-through rates by 265%. Overall the new strategy generated a return on ad spend that was 400% more valuable than other well-performing campaigns for Maxus Canada.

Read more here

May 12, 2014

Steve Williams named new Maxus NAM CEO

Maxus today announced the appointment of experienced media agency executive Steve Williams as CEO North America. 
The announcement was made by Maxus Global CEO Vikram Sakhuja. Williams will be based in New York and he will join Maxus on June 1. He will report to Sakhuja and to GroupM North America CEO Kelly Clark. 
Williams is currently President of PHD New York, a position he has held for the last two years. He was previously CEO of OMD Group in the UK, where he led a team of 550 professionals. 
“Steve has a great reputation as a leader and a client partner,” said Sakhuja. “He has a terrific track record of success in both the UK and the US, and he is a perfect fit for the ambitious Maxus culture.”
“We are confident that Steve will help us take Maxus to a new level,” said Clark. “I know from competing against Steve that he can be a very potent force, so I’m delighted he’s now on our team.”
Maxus has been the fastest growing global media agency for the past four years according to RECMA. In North America, the agency has offices in Chicago, Los Angeles, Minneapolis, New York and Toronto.   
Williams said, “I am excited to be joining Maxus and GroupM. I am thankful for the incredible journey with Omnicom Media Group, but I’m now looking forward to a new journey with Maxus, who are uniquely positioned to grow locally and globally. I love the team’s energy and ambition.”
Williams replaces Louis Jones, who recently announced his retirement.