Latest news

The latest news from around the Maxus network.

April 15, 2014

Two new Maxus websites launch - Argentina and Russia!

Last week we launched two more local Maxus websites - Maxus Russia and Maxus Argentina.

You can check them out via the below links, and also follow them on Twitter for more updates!

Russia

www.maxusglobal.ru

@MaxusRussia

Argentina

www.maxusglobal.com.ar

@MaxusArgentina



April 01, 2014

Maxus North America and Maxus ESP secure Church & Dwight and MLB deal

This week, Church & Dwight and Major League Baseball announced a multi-year, multi-category sponsorship agreement for Arm & Hammer and OxiClean to become “The Official Laundry Detergent and Stain Remover of MLB.”

This marks the largest sponsorship deal for Church & Dwight and the first-of-its kind for MLBP across several categories including fabric, pet and oral care. The multi-year sponsorship agreement includes use of MLB logos, official sponsorship status, and team relationships. Additionally, families will be directly engaged on-site at select MLB ballparks throughout the regular season and at signature MLB events including the All-Star Game and World Series.

Church & Dwight’s team partners will include the New York Yankees, Minnesota Twins and Cincinnati Reds. As a sponsor, activation will be supported by MLB-themed national advertising campaigns, retail display opportunities and a national consumer sweepstakes for chances to win MLB merchandise, game tickets and a new car. Additionally, Church & Dwight will offer licensed products in the Oral Care category.

Jim Craigie, Church & Dwight’s CEO was quoted as stating: “This partnership allows us to combine the power of two great American icons to reach families in a new way. Whether young or old, player or spectator, baseball is a sport inextricably linked with having fun and getting dirty- and no brands can better solve for the getting dirty aspect than ARM & HAMMER and OxiClean.”

The partnership was a long time in planning, with the first conversations taking place in November 2012 between MLB, C&D, Maxus USA and Maxus ESP.



March 20, 2014

Maxus UK presents at AWEurope with L'Oréal, ID Comms and Media Week

 

 

 

 

 

 

 

 

 

 

Maxus UK are presenting at this year's AdWeek Europe on Monday 31st March at 9:45am on the Channel 6 stage @ The #AWEurope Underground. The 'More Than a Beauty Parade' panel consists of Gayle Noah, Pitch Leader at L’Oréal; Lindsay Pattison, CEO of Maxus UK; and David Indo, Founding Partner at ID Comms.

Last year L’Oréal reviewed its £135m media business through intermediary ID Comms. This was the biggest pitch of the past three years and ended with Maxus being appointed as L’Oréal’s media agency in the UK & Ireland. Chaired by Arif Durrani, Editor of Media Week, this is an opportunity to hear from all three perspectives; agency, consultant and client, giving their unique take and insight on what it takes to find the perfect partner.

Arif, well known in the industry for his journalistic rigour, will take the audience behind the scenes on this mega media pitch. Not only will he be questioning the panel about how the media pitch process works, but he’ll also be uncovering what big brands look for when choosing agencies. Drawing on the panel’s expertise he’ll shed light on the real role of the intermediary and clear up long standing myths about media agency/client relationships.

Arif will also challenge the panel about how technology is changing the media/consumer landscape and the effect this has on what media agencies offer and what clients want.

Click here to register for the event >

 



March 06, 2014

Metalworks by Maxus at the Geneva International Motor Show for Fiat 500L Beats Edition™

At this year's Geneva International Motor Show, Maxus client Fiat offered visitors a unique brand experience to celebrate the introduction of its Fiat 500L Beats Edition™ model, born of a collaboration with premium audio brand Beats by Dr. Dre.

The Fiat Interactive Music Mash Up project was displayed on the Fiat stand next to the 500L Beats Edition™, complementing the car's cool, urban look. This innovative piece of technology gave show visitors the chance to live out their DJing dreams by using specially branded Fiat DJ tiles to flawlessly mix together amazing sounding mash-ups.

One of the key features of the Fiat 500L Beats Edition™ is its outstanding BeatsAudio™ sound system. It uses seven speakers to deliver a total output of 520W and recreates the audio spectrum that artists experience during studio recordings.

The Fiat Interactive Music Mash Up project was curated and devised by Metalworks, our creative technology R&D division. Their key role on the Fiat stand was due to the Metalworks European Innovation Prize 2013, a competition to crowd source ideas inspired by the Fiat 500L. The prize was established following Metalworks’ participation at the Maker Faire Rome 2013, an event dedicated to open innovation, creativity and enterprise.

Nico Abbruzzese, Global Director of Creative Technology at Maxus and Metalworks founder said: “The  Fiat Interactive Music Mash Up project makes use of some seriously cool DJing technology to create a playful and exciting brand experience that amplifies the appeal of the Fiat 500L Beats Edition™'s outstanding in-car audio system. Fiat has seamlessly merged industrial scale craftsmanship with Italian creativity and exported this globally. With the Fiat Interactive Music Mash Up project, plus Fiat’s involvement with the Metalworks Innovation Prize, the company has shown that it's constantly able to surprise and delight with new ideas and cutting edge technology”

For more information on Metalworks by Maxus, click here >



February 11, 2014

Lori Greene joins Maxus North America in new role as Content Director

Lori Greene, a multi-platform content creator with extensive experience in both traditional and digital media formats, has been named Content Director for Maxus North America, a new position for the award-winning GroupM global media agency.

The announcement was made by Mark Egan, Chief Strategy Officer of Maxus North America, who said Greene will begin her new role effective immediately and will report to him. She will be based in New York.

“By putting content at the heart of our planning, we aim to break through the clutter and engage audiences,” Egan said in making the announcement.  “In this way Lori will help us unite customer touch points and integrate our clients' messaging.  Along with data, content is a key area for engineering truly powerful communications strategies.”

In essence, Egan said Greene will be responsible for finding ways for content to bring the agency’s clients' communications strategies to life through the Maxus concept of “relationship media” and the application of strategic content ideas and initiatives that aim to break through the clutter and engage audiences.

Greene is a proven content executive highly proficient in all aspects of media, including social, mobile, broadband, television, digital, and print.  Since 2011 she has worked as a senior-level consultant to organizations including Time Inc. Content Solutions, and Columbia University.  Prior to that she worked as Senior VP of Digital Media and Content for HSM Global, and was previously an Executive Producer for BBC America Digital, where she increased web traffic over 100 percent through the intelligent integration of video, digital, and social elements, sparking double-digit revenue growth.

Greene also serves as the Vice President of Programming for NY Women in Communications and most recently brought digital content and marketing strategy to the International Institute for Learning, a business-to-business training company.  In addition, she teaches digital content strategies, social media, and more at New York University, the Institute of Culinary Education, Brooklyn College, and others, and is a guest speaker, panelist, and lecturer on digital and leadership subjects.

Earlier in her career she held senior-level, content-oriented staff and consulting roles with Reader’s Digest Association Interactive, A&E TV Network, Court TV Online and the Food Network.

To read the full article online see 4A's website here



February 05, 2014

Maxus Australia hires new Intel director, Andrew Pascoe

Maxus Melbourne has boosted its IQ with the appointment of Andrew Pascoe as strategic intelligence director.

Pascoe brings over a decade of experience for clients including Google, Ford, Suncorp and Hooroo in Australia and T-Mobile, BskyB, and RBS in the UK.

Maxus Australia chief intelligence officer, Claire Taylor-Rowe said Pascoe would play a critical role within its new MaxusIntel team.

"Pascoe is a super smart hands-on leader, who is not only an exceptionally analytical and insightful thinker, but also a creative tech-guru at heart. Pascoe will lead a new generation of media thinkers in providing intelligent solutions for our client partners."

Pascoe said he joined Maxus because the firm went "beyond the clichés of having digital and data at their heart. We are putting it into practice, across a fantastic client base who already have tremendous trust in what we do."

Maxus also recently picked up media for Breville, in tandem with Melbourne and Sydney based indie shop One Partners.

Read the press release in Ad News here



January 31, 2014

Maxus Sri Lanka win 3 Effies awards

Maxus Sri Lanka celebrated their latest awards at the Effies ceremony where they picked up one silver and two bronze awards. The silver award was in the Renaissance category for the 'Beautiful Smile' campaign for Denta.



January 30, 2014

Metalworks hire Mark Shu as Technology Producer

We are pleased to welcome Mark Shu who joins the Metalworks team in the new role Technology Producer. He will be based in Singapore and Hong Kong.

Metalworks have recently expanded their team in Asia with hires in Hong Kong and Bangalore. Our thriving 'innovation lab of Maxus' has grown rapidly in the past 18 months, and we can't wait to see what great new work will develop, as a result of the latest additions.

Tom Kelshaw, Director of Technology for Metalworks explains, “Our team is now more sizable and we chose to hire associates in Hong Kong and Bangalore as these cities strategically cover a good part of Asia”. “Hong Kong covers the East Asia region while Bangalore covers the South Asia region. Our team is based in Singapore, within the South-East Asia region, in the middle of some explosive emerging markets.”

“We will launch some new works, which have been developed out of Asia, in London, Italy and Switzerland in the next few months with help from the local Maxus offices,” said Abbruzzese. “All part of our East to West strategy.”

Metalworks is the innovation lab of Maxus, the world’s fastest growing media growing agency. Metalworks helps brand tell better stories and create engaging experiences through a creative blend of art, science and technology.

Read the full article on Campaign Asia here



January 17, 2014

Maxus North America presents The Future of Television at CES 2014

On Thursday, January 9th during CES 2014, Maxus, GroupM Next and Scripps Networks Interactive welcomed an all-star cast of industry leaders to share their insights on The Future of Television. Panelists from GroupM, Cablevision, Rentrak and Scripps addressed how TV will be impacted by data-driven solutions and the increasing addressability of media.  

The session kicked off with an intro from GroupM Chairman Irwin Gotlieb, who shared his excitement for the changes on the horizon. According to Gotlieb, the massive amounts of data that we can collect on viewers and viewership create “mind-boggling opportunities” for the refinement of target audiences.

Cablevision’s President of Local Media, Tad Smith, took over with an analysis of current set-top box data from Cablevision’s footprint. Backed by the data from 7MM set-top boxes in the New York Tri-State Area, the results throw our Nielsen-inspired buying habits for a loop. Tad focused his presentation on what he described as the “long tail” of television. Traditionally, marketers covet prime time on the top 10-20 networks as rated by Nielsen. However, Cablevision’s data revealed that the top 100 networks have a significant measurable audience, 75% of tuning hours are non-prime and networks with the most engagement are language-specific channels such as the Filipino and Spanish channels.

Next up, Rentrak’s Corporate President Cathy Hetzel discussed the importance of leveraging Big Data to maximize media spend. She maintained the key is to link together all of the data from various sources such as set-top-boxes, credit bureaus and a company’s proprietary customer information. Secondly, Hetzel stressed the importance of always creating more than one refined target audience group. Think of it as an iterative cycle: As campaigns run, marketers should compare data of their target groups, adjusting and refining them to increase spend efficiency. Caroline Horner, Director of Business Development at Rentrak, added to Cathy’s point by explaining the role of addressable advertising. Addressable advertising gets rid of the “waste” (viewers outside of the target audience), resulting in a 40-60% improvement in reaching the target audience!  

Channing Dawson, Chief Video Officer at Scripps Networks Interactive, wrapped up the session by emphasizing the importance of embracing Big Data to stay ahead of the curve. As he said, “You’re all in the data game now, so fail early and fail often.”
Contrary to the CES 2014 Central Hall filled with Ultra HD TVs, The Future of Television presented the more exciting concept that data-driven solutions and targeting advancements are changing the way we approach advertising.

For more views on CES 2014 from the Maxus team on the ground, read our blog >



December 16, 2013

David Gaines rejoins Maxus as North American Planning Lead

 

 

 

 

 

 

 

 

 

 

We're thrilled to welcome back David Gaines as the new managing partner and chief planning officer for Maxus North America. Previously he was the CEO of Maxus Australia, based in Sydney between 2009 and 2012, and now he takes on this new data-focused role in our New York office.

David said:

“The thing that convinced me to go is the strength of Maxus’s data platforms. A lot of the things that were supposed to be the DNA of how an agency is supposed to work are there, it just needs someone to go in there and knit the whole thing together. I’m really looking forward to it. There are a lot of people who are collecting data but not many people saying this is what it means and this is what we should do with it. For what I have seen in the US the ability to use that data is going to a lot easier in the coming years because of the platforms that are being created."



December 09, 2013

Kartik Sharma named MD Maxus South Asia

 

Kartik Sharma has been named MD of Maxus South Asia, following Ajit Varghese's new role as CEO of Maxus APAC, from January 2014.

Read the story here as published in Campign India

 

Kartik Sharma has been announced as the new managing director for Maxus, South Asia. Sharma takes over the reins from current managing director, Ajit Varghese, from January 2014. Varghese moves into a new regional role as CEO Maxus Asia-Pacific. Sharma will report to Varghese and CVL Srinivas, CEO, GroupM South Asia.

Prior to this development, Sharma was managing partner, Maxus. He will also now be a part of the GroupM South Asia ExCo.

On the development, Srinivas, said, “Kartik has done a stellar job as managing partner, Maxus, working closely with Ajit in shaping the Maxus brand, creating client delight, winning several new businesses and helping Maxus dominate industry awards. I wish him the very best and also welcome him to the GroupM South Asia ExCo which will benefit immensely from his product knowledge and experience.”

Varghese said, “Kartik is an excellent choice for Maxus going forward especially considering his product strengths and client focus. A long standing employee of GroupM, he has the in-depth knowledge and insight of what is needed to take Maxus to the next level. Kartik has been the key architect in growing the Maxus Mumbai office 3 fold in the last 6 years and building up a collaborative culture of working across offices and between various teams inside GroupM.”

On his elevation, Sharma said, “The last six years at Maxus has been very exciting. What I love most is the passion & collaborative culture where every team member works hard to deliver on our 10/10 vision of delighting clients. Our focus on constantly improving the product and the ability to develop a unique work culture has helped us deliver winning solutions for clients. I look forward to my new journey and am confident it will be equally exciting & fulfilling.”

Sharma began his 18-year-old career with HTA. Before joining Maxus in 2007, he has worked with Lintas, Mindshare and Madison.



December 01, 2013

Maxus UK launch Maxus Partnerships head by Laura Wade

Maxus UK have launched a new content and sponsorships divisions, Maxus Partnerships, head up by Laura Wade

About
Maxus Partnerships is a partnership & content specialist. A central resource at the heart of Maxus, we are dedicated to marrying powerful consumer insight and data with our clients brand truths to identify rich and exciting territories for collaborate and content creation!


Why?
Put simply, we believe that through genuine collaborations and content we can build innovative new marketing platforms for the long term with our partners.


What?
From content creation, product placement to sports sponsorship, media partnerships, branded content and ad funded programming we have extensive experience in creation, delivery, amplification and evaluation of effective and innovative partnerships. As a media agency founded in the digital age,  digital, mobile and social are interwoven throughout our content ideas and partnerships from the beginning.

 

How?
We take an holistic approach that is idea centric and platform agnostic.  We believe the intersection where a brand, audience and platforms overlap offers a powerful  starting point for genuine conversations and relationships with audiences and offers the potential to create a long term marketing platform founded in insight and industry rigour.

To read more in Campaign, click here

bout


Maxus Partnerships is a partnership & content specialist. A central resource at the heart of Maxus, we are dedicated to marrying powerful consumer insight and data with our clients brand truths to identify rich and exciting territories for collaborate and content creation!

Why?


Put simply, we believe that through genuine collaborations and content we can build innovative new marketing platforms for the long term with our partners.

What?


From content creation, product placement to sports sponsorship, media partnerships, branded content and ad funded programming we have extensive experience in creation, delivery, amplification and evaluation of effective and innovative partnerships. As a media agency founded in the digital age,  digital, mobile and social are interwoven throughout our content ideas and partnerships from the beginning.

How?


We take an holistic approach that is idea centric and platform agnostic.  We believe the intersection where a brand, audience and platforms overlap offers a powerful  starting point for genuine conversations and relationships with audiences and offers the potential to create a long term marketing platform founded in insight and industry rigour.

- See more at: http://maxusglobal.co.uk/maxus-partnerships#sthash.WZV5R6Ek.dpuf

About


Maxus Partnerships is a partnership & content specialist. A central resource at the heart of Maxus, we are dedicated to marrying powerful consumer insight and data with our clients brand truths to identify rich and exciting territories for collaborate and content creation!

Why?


Put simply, we believe that through genuine collaborations and content we can build innovative new marketing platforms for the long term with our partners.

What?


From content creation, product placement to sports sponsorship, media partnerships, branded content and ad funded programming we have extensive experience in creation, delivery, amplification and evaluation of effective and innovative partnerships. As a media agency founded in the digital age,  digital, mobile and social are interwoven throughout our content ideas and partnerships from the beginning.

How?


We take an holistic approach that is idea centric and platform agnostic.  We believe the intersection where a brand, audience and platforms overlap offers a powerful  starting point for genuine conversations and relationships with audiences and offers the potential to create a long term marketing platform founded in insight and industry rigour.

- See more at: http://maxusglobal.co.uk/maxus-partnerships#sthash.WZV5R6Ek.dpuf


November 28, 2013

Team Maxus Digital triumph at GroupM's Choreos Awards in India

GroupM's Dominic Proctor presents the Grand Choreos prize to Team Maxus Digital at the awards night in Mumbai. Unny Radhakrishnan, Head of digital for Maxus South Asia, collected the award on behalf of Maxus India

Click here to view more photos from the awards evening on Maxus India's Facebook



November 27, 2013

Maxus UK & Hong Kong take home five new awards!

Maxus Hong Kong was awarded two golds at the Marketing Excellence Awards last week for their work on Shiseido and Maxim's Caterer.

They dominated the Excellence in Experiential Marketing, and Excellence in Retail/Shopper Marketing categories for their 'Bio-Performance: The Time Journey' campiagn for Shiseido and their 'Eat Play Love' campaign for Maxim's Caterer.

This came just days before Maxus UK picked up awards at the Campaign Media awards night.

Maxus UK was awarded in the following categories:
- Transport – Motherhood - 'Growing up doesn’t mean growing old' for Fiat
- Best Total Communications Programme – 'The road to London 2012: A marathon not a sprint' with Channel 4, Drum and Maxus for Sainsbury’s & BT

Maxus UK was also recognised in the following categories:
- Highly commended in Retail & Home Shopping – 'A Voyage of Discovery for National Book Tokens' with Guardian News & Media
- Finalist in Transport – '#YouDrive' for Mercedes-Benz



November 20, 2013

Maxus Belgium is celebrating after a great week of new business success!

 

Last week saw our Belgium team retain the EDF Luminus account, and win Danone as part of a pan-European pitch.

Not only is the Danone win a great achievement for Maxus, but also for our sister agencies within GroupM; MediaCom, MEC and Mindshare. Go Team!

To find out more about what Maxus Belgium is up to, follow them on Twitter >