Latest news

The latest news from around the Maxus network.

September 12, 2014

Maxus NAM names new Chief Digital Officer

Maxus North America announced today it has appointed Jonathan Adams to the role of Chief Digital Officer in North America. 

The announcement was made by Maxus North America CEO Steve Williams. The move marks Williams’ first hire since joining the company in June, and reinforces Maxus’ commitment to digital and data-driven innovation and execution.

“Maxus is a young and agile network, born in the digital age. We think and execute horizontally, not just vertically,” stated Williams. “Our agency is designed around the idea; and ideas flow across territories, disciplines and channels. Jonathan is one of those exceptional people in the business who thinks and operates in this way. He’s smart, he cares, and his client partnering skills will help take us to another level when it comes to innovating with digital and data.”

In his role, Adams will be responsible for harnessing digital performance and maximizing its potential, while mentoring and designing frameworks with Maxus planning teams to optimize communications across all platforms. Adams will be based in New York and report to Williams.

“I see seismic changes still to come for digital media. The video landscape is exploding with innovation, data and storytelling opportunities; and the potential for digital performance will be realized when brands truly place consumers at the center of a marketing mix,” said Adams. “Maxus has demonstrated how it continues to transform the expectations of what a media agency is all about, especially with its consumer and data-centric approaches to planning. I’m thrilled to be joining an agency and a network that can have a profound impact on the rest of our industry in the coming years.”

Adams returns to GroupM and the WPP group of companies, having previously worked at OgilvyOne, Lowe & Partners, and The Media Edge (now MEC), where he established an acumen for media innovation that has served as the foundation for his career in media. He joins Maxus from iCrossing, where he was Senior Vice President and Lead of North American Media. At iCrossing, Adams directed the rapid growth of their media and analytics practices, and led teams managing media for clients including DIRECTV, William’s Sonoma, PNC Bank, LEGO, Kellogg’s, Belk and Coca-Cola. Previously, he spent nine years with Digitas, which included tenure as SVP, Global Media; leading the company’s Stamford, Conn., and Atlanta, Ga., media practices; managing a wide variety of client relationships, and being an active member of Digitas’ NY Senior Leadership Team. Adams served as Chairman of the AAAA Digital Marketing Committee (2003 - 2006), has received honors from both Advertising Age and Media Magazine, and has held advisory board posts with iMedia, Digiday, the ARF, IAB, Microsoft and Google.

The hiring of Adams signals Maxus’ intent to assert and invest in its Lean into Change philosophy, driven by Williams. It also builds on the momentum represented by the agency’s win of NBCUniversal’s digital business, one of the largest account moves in the U.S. this year.

“Jonathan has an impressive pedigree in the business, and with his deep experience, he will help us continue to differentiate our product,” said Williams. “He will help grow our people and change the game for our clients. Jonathan’s strategic acumen and deep analytical skill, alongside the fact he is a great client partner, will serve Maxus well as we enter the next phase of our development in North America.”

September 12, 2014

Maxus Australia wins top places to work


Maxus Australia has won BRW's greatplaces to work - a national annual study of the best workplaces acorss all industry sectors. They were awarded the fourth best company with employees under 100 staff at the awards last night, and were the highest ranked media agency in the category.

For a full breakdown of the winners see the list on BRW's website here

July 22, 2014

Maxus USA win NBCUniversal digital business

Maxus USA are delighted to have won NBCUniversal’s digital media planning and buying responsibilities following a competitive review. The digital business will now be integrated with the offline business awarded to Maxus in 2011. According to press reports, NBCU spends more than $175 million in digital media in the USA. The account will be managed by Maxus offices in Los Angeles, New York and Minneapolis. The win includes Universal Pictures; Focus Features; NBC Entertainment, Sports and News; and leading cable TV networks like USA, Bravo, E!, Syfy, Oxygen, MSNBC and CNBC. 

July 18, 2014

Maxus successes highlighted in the latest Recma reporting













This week Recma released its annual overall activity billings reports, and as a result, for 2013 we are pleased to have achieved the following:

Maxus Global is the world's fastest growing media agency over the last 5 years.

Maxus UK had the most sustained growth of the Top 10 media agencies.

Maxus India is the most dominant media agency.

Maxus Belgium is the fastest growing media agency.

Maxus Canada is also the fastest growing media agency.

Congratulations to these offices, and also to all of our others for another great year of global growth!


June 04, 2014

Maxus India get inspired during award season!

It's been a very vibrant, celebratory time in our Indian offices where they have been busy toasting their recent successes at various industry awards, and adding metals and gongs to the awards shelves.


Maxus India have been recognised as digital media agency of the year by Campaign India as well as producing award winning work for clients such as Nokia, Perfetti, Tata Tea Gold, Tata Sky, Tata Motors & Vodafone.

Some of their recent awards include:
Asian Marketing Effectiveness Awards – Bronze in data analytics innovation
Goafest – 7 Awards (6 silver + 1 bronze for work across Nokia, Perfetti, Tata Tea Gold, Tata Sky, Tata Motors & Vodafone)
Campaign India Digital Crest Awards - Digital Agency of the Year 2014
WOW 2014 – Best in Experiential Marketing
INK awards (Dainik Bhaskar group) Bronze for Dabur in “Best Newspaper Ad by a Large Television Spender-Local”

As if award winning work wasn't enough, the team proved themselves in a cricket tournament on the field too at the DNA Powerplay 2014 Cricket Championship. Maxus Delhi took home the trophy from the DNA India Powerplay 2014 Cricket Championship after defeating reputed Media & Advertising Agencies!



Kartik Sharma, the Managing Director of South East Asia, recalls his feelings towards Goafest in an article on Exchange4Media. It's not just about the awards themselves, or how many you take home, but about being inspired to go and create better, and more innovative media planning.

June 03, 2014

Maxus Austria wins Austrian State Award for Advertising for simpliTV work



Maxus Austria won the Austrian State Award for Advertising with their first conceptual, creative project for their TV provider client, simpliTV.

The Austrian Minister of Economics and Science presented the award to the Maxus team, pictured here.

Congratulations to the talented team who created the creative part of the campaign, as well as the standard media planning and buyting.

Click here to see the Maxus Austria/simpliTV work on YouTube

Click here to see more winners from Staatspreis Werbung 2014 awards

May 28, 2014

MaxusIntel unit launches in Sydney

Maxus has opened a new unit and announced three new appointments to boost its strategic intelligence offering.

Ros Hamilton has been appointed to head up the new MaxusIntel unit in Sydney. Hamilton will report directly into Maxus’ chief intelligence officer, Claire Taylor-Rowe.

She brings experience in consumer intelligence, having recently moved back to Australia from Singapore, where she worked across APAC building the insight offering, working with local strategic and analytical teams to deliver the best possible return on clients’ communications invest.

Also joining the team is Nicole Wingate having previously worked in Silicon Valley with over a decade of experience in digital strategy.

Maxus has also announced that Peta Southcombe has been promoted to lead Maxus’ analytics intelligence across Australia.


Read the full article on AdNews here

May 28, 2014

Maxus India and Vodafone win at WoW awards

May 22, 2014

Maxus India win big at Campaign India's Digital Crest Awards

Maxus India scooped up at Campaign India's Digital Crest Awards last night. Not only were they were named Media Agency of the Year, but they also took home four gold, seven silver and seven bronze awards for their work on clients including Tanishq Jewelry, Tata Tea and Wrangler.


Display - 'Hero Mileage - thoda aur'

Mobile - 'Taking Ramlila Maidan to 1.5 million users'

Social Media - Tanishq 'My Expression'

Social Cause by a corporate/brand - Tata Tea 'Jaago Re'



Display -  'India’s first simulated test drive in a banner using voice'

Mobile (WAP site) - Centre fresh Gum charades 'Taking Dumbcharades to the masses!'

Media Innovation - 'The Great Escape'

Online apps - Tanishq 'Vows for You'

Online Marketing - Tanishq 'My Expression'

Digital Strategy - Tanishq - Product Research = Marketing campaign

Mobile SMS/IVR - '1 Missed Call = 3 Clicks'



Community/Blog - Wrangler 'Wrangler Denims: Not Just Another FB Page'

Website campaign - Tanishq - Product Research = Marketing campaign

Mobile display - '8PM Match vs. 8PM Traffic'

Media Innovation - 'Making Complex Simple and Simple Magical'

Online Marketing - '1 Missed Call = 3 Clicks'

Digital Strategy - 'Making Complex Simple and Simple Magical'

Mobile SMS/IVR - 'India’s first simulated test drive in a banner using voice'


Congratulations to all involved!

For a full list of the winners read Campaign India's article here

May 14, 2014

MLSE reworks its search strategy

Maxus Canada has reworked the search strategy of client Maple Leaf Sports and Entertainment (MLSE), aiming to drive ticket sales through targeting potential customers with keywords rather than driving up impression numbers through creative in ads.
The GroupM agency won the sports client’s business last summer and Ira Kates, director of search at its search arm Catalyst Canada, tells MiC that it has been working since then to change the company’s strategy around selling tickets online for areas where there are excess inventory.

“We changed the optimization strategy from increasing views to maximizing revenue and finding the things people were searching for that would generate the most ticket sales,” he says. “We worked at breaking down the data into silos of what people are looking at so that it can become digestible. Big data can be overwhelming; it can be like gluten and be intolerable. But it works for you once you start breaking it down into digestible bits.”

Kates says his team worked to develop 750 different keyword combinations, which were split-tested to get the top-selling ad mixture for groups by age, income and demographic. For instance, Kates says the three ads for the Toronto Raptors shown below over-indexed against other ads for the team and increased click-through rates by 265%. Overall the new strategy generated a return on ad spend that was 400% more valuable than other well-performing campaigns for Maxus Canada.

Read more here

May 12, 2014

Steve Williams named new Maxus NAM CEO

Maxus today announced the appointment of experienced media agency executive Steve Williams as CEO North America. 
The announcement was made by Maxus Global CEO Vikram Sakhuja. Williams will be based in New York and he will join Maxus on June 1. He will report to Sakhuja and to GroupM North America CEO Kelly Clark. 
Williams is currently President of PHD New York, a position he has held for the last two years. He was previously CEO of OMD Group in the UK, where he led a team of 550 professionals. 
“Steve has a great reputation as a leader and a client partner,” said Sakhuja. “He has a terrific track record of success in both the UK and the US, and he is a perfect fit for the ambitious Maxus culture.”
“We are confident that Steve will help us take Maxus to a new level,” said Clark. “I know from competing against Steve that he can be a very potent force, so I’m delighted he’s now on our team.”
Maxus has been the fastest growing global media agency for the past four years according to RECMA. In North America, the agency has offices in Chicago, Los Angeles, Minneapolis, New York and Toronto.   
Williams said, “I am excited to be joining Maxus and GroupM. I am thankful for the incredible journey with Omnicom Media Group, but I’m now looking forward to a new journey with Maxus, who are uniquely positioned to grow locally and globally. I love the team’s energy and ambition.”
Williams replaces Louis Jones, who recently announced his retirement. 

April 28, 2014

A great week for Maxus - 6 key client and award wins!

Last week saw key new business and award successes for 6 of the markets in the Maxus network.







Maxus UK won the RWE npower account and Maxus Czech Republic also retained the business, with our sister agency Mediacom winning in other European markets. 

Jürgen Blomenkamp, global investment chairman at our parent company GroupM, said: "The GroupM agencies Maxus and Mediacom impressed RWE at a pan-European level and will advise this blue chip customer on innovative communication solutions in the future. We are very much looking forward to working together."

Read more in Campaign UK here








Nikon has consolidated its media, digital, and social media duties under Maxus Singapore. Maxus will now be fully responsible for helping Nikon to drive its integrated brand campaigns and will share social media duties with Vocanic, a part of GroupM.

Read more in Marketing Interactive here







Maxus India has retained the Vodafone account, which it has held for 19 years, as part of a review in which WPP won the global business. 

Kartik Sharma, MD, Maxus South Asia, said, "We are extremely delighted to retain Vodafone, a client who we have partnered with since its inception in India as Orange. With this win Vodafone will now be handled by WPP in 22 markets globally, and India will have access and contribute to key learnings and best practices across these markets. We will ensure we continue to deliver our great service and the Maxus 10/10 client delight vision to Vodafone."

Read more in Exchange4Media here














Maxus Belgium is celebrating after winning their first ever award: a Gold AMMA for its 'Behind the Science' campaign for The University of Antwerp.

See the full list of winners here














Maxus Spain is thrilled to have won a Gold and Silver AMPE award for its work on NGO Manos Unidas: 'Poverty Effects'.

Watch below for the moment they were announced as winners!

Read more on the Manos Unidas website here












And finally, Maxus UK won two of The Drum's Digital Trading Awards for its 'Fiat: The Motherhood' campaign.

They won 'Best Video' and also the very first 'Chairman's award'.

Read more on the awards website here


More news soon!

April 15, 2014

Two new Maxus websites launch - Argentina and Russia!

Last week we launched two more local Maxus websites - Maxus Russia and Maxus Argentina.

You can check them out via the below links, and also follow them on Twitter for more updates!





April 01, 2014

Maxus North America and Maxus ESP secure Church & Dwight and MLB deal

This week, Church & Dwight and Major League Baseball announced a multi-year, multi-category sponsorship agreement for Arm & Hammer and OxiClean to become “The Official Laundry Detergent and Stain Remover of MLB.”

This marks the largest sponsorship deal for Church & Dwight and the first-of-its kind for MLBP across several categories including fabric, pet and oral care. The multi-year sponsorship agreement includes use of MLB logos, official sponsorship status, and team relationships. Additionally, families will be directly engaged on-site at select MLB ballparks throughout the regular season and at signature MLB events including the All-Star Game and World Series.

Church & Dwight’s team partners will include the New York Yankees, Minnesota Twins and Cincinnati Reds. As a sponsor, activation will be supported by MLB-themed national advertising campaigns, retail display opportunities and a national consumer sweepstakes for chances to win MLB merchandise, game tickets and a new car. Additionally, Church & Dwight will offer licensed products in the Oral Care category.

Jim Craigie, Church & Dwight’s CEO was quoted as stating: “This partnership allows us to combine the power of two great American icons to reach families in a new way. Whether young or old, player or spectator, baseball is a sport inextricably linked with having fun and getting dirty- and no brands can better solve for the getting dirty aspect than ARM & HAMMER and OxiClean.”

The partnership was a long time in planning, with the first conversations taking place in November 2012 between MLB, C&D, Maxus USA and Maxus ESP.

March 20, 2014

Maxus UK presents at AWEurope with L'Oréal, ID Comms and Media Week











Maxus UK are presenting at this year's AdWeek Europe on Monday 31st March at 9:45am on the Channel 6 stage @ The #AWEurope Underground. The 'More Than a Beauty Parade' panel consists of Gayle Noah, Pitch Leader at L’Oréal; Lindsay Pattison, CEO of Maxus UK; and David Indo, Founding Partner at ID Comms.

Last year L’Oréal reviewed its £135m media business through intermediary ID Comms. This was the biggest pitch of the past three years and ended with Maxus being appointed as L’Oréal’s media agency in the UK & Ireland. Chaired by Arif Durrani, Editor of Media Week, this is an opportunity to hear from all three perspectives; agency, consultant and client, giving their unique take and insight on what it takes to find the perfect partner.

Arif, well known in the industry for his journalistic rigour, will take the audience behind the scenes on this mega media pitch. Not only will he be questioning the panel about how the media pitch process works, but he’ll also be uncovering what big brands look for when choosing agencies. Drawing on the panel’s expertise he’ll shed light on the real role of the intermediary and clear up long standing myths about media agency/client relationships.

Arif will also challenge the panel about how technology is changing the media/consumer landscape and the effect this has on what media agencies offer and what clients want.

Click here to register for the event >