The latest news from around the Maxus network.
October 16, 2014
GroupM today announced the appointment of Lindsay Pattison as Global CEO of Maxus.
The announcement was made by GroupM’s Global President Dominic Proctor. Lindsay has been successfully leading Maxus in the UK for five years, taking it in that time from a ranking of 14 to a number 7 position, and from 30 people to now over 250. She has also held the global Chief Strategy Officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness. Lindsay will co-locate between London and New York and will report to Proctor; she replaces Vikram Sakhuja, who will remain in the group.
Under Vikram, Maxus was the fastest growing agency in the world. It expanded its network footprint and added major new accounts such as NBC Universal and L’Oreal.
“Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients,” said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”
Lindsay said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”
She will be succeeded in the UK CEO role by Nick Baughan, currently the MD. Nick will continue to report to Lindsay, who said “I am confident that Nick will step into my shoes brilliantly in the UK; he is whippet-smart, highly ambitious, popular and has been instrumental in our growth for the last two years as MD”.
Baughan joined Maxus in March 2012, having worked at Mindshare for two years as its head of business development. Baughan said “Over the last five years Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry. I'm hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter”.
October 15, 2014
Maxus and Metalworks by Maxus are on stage next week at this year's What's Next conference in New York. Nico Abbruzzese, Global Director of Creative Technology for Metalworks, will be interviewing Robyn Peterson, CTO for Mashable on the Five Tech Trends to Buy or Sell. Click here for the programme >>
What’s Next is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.
What's Next sets the stage for GroupM agencies and clients to amplify innovative thinking, identify opportunities and continue the conversation as it relates to their brand and business. Content at What’s Next addresses consumer behavior, marketplace trends, innovation, brand strategies, technology and more, across the broad media landscape.
The event provides attendees – both clients and agency executives – with a forward look at key areas of evolution in our collective business that advertisers must be prepared to address in order to lean into change and gain an advantage in traditional, digital and emerging media ecosystems.
We'll be posting up content from the event on our blog as it pans out - watch this space!
September 18, 2014
Congratulations to Maxus Delhi for winning the prestigious Crème de la Crème Media Award, for their incredible campaign 'Power of 49' for Tata Tea Global Beverages.
WPPed Cream Awards showcase the best work across all WPP agencies, judged on creativity and outstanding results. Each year the judges select the best work from across the agencies and this year we are thrilled that Maxus Delhi have been highly awarded.
To view the video on YouTube click here
September 12, 2014
Maxus North America announced today it has appointed Jonathan Adams to the role of Chief Digital Officer in North America.
The announcement was made by Maxus North America CEO Steve Williams. The move marks Williams’ first hire since joining the company in June, and reinforces Maxus’ commitment to digital and data-driven innovation and execution.
“Maxus is a young and agile network, born in the digital age. We think and execute horizontally, not just vertically,” stated Williams. “Our agency is designed around the idea; and ideas flow across territories, disciplines and channels. Jonathan is one of those exceptional people in the business who thinks and operates in this way. He’s smart, he cares, and his client partnering skills will help take us to another level when it comes to innovating with digital and data.”
In his role, Adams will be responsible for harnessing digital performance and maximizing its potential, while mentoring and designing frameworks with Maxus planning teams to optimize communications across all platforms. Adams will be based in New York and report to Williams.
“I see seismic changes still to come for digital media. The video landscape is exploding with innovation, data and storytelling opportunities; and the potential for digital performance will be realized when brands truly place consumers at the center of a marketing mix,” said Adams. “Maxus has demonstrated how it continues to transform the expectations of what a media agency is all about, especially with its consumer and data-centric approaches to planning. I’m thrilled to be joining an agency and a network that can have a profound impact on the rest of our industry in the coming years.”
Adams returns to GroupM and the WPP group of companies, having previously worked at OgilvyOne, Lowe & Partners, and The Media Edge (now MEC), where he established an acumen for media innovation that has served as the foundation for his career in media. He joins Maxus from iCrossing, where he was Senior Vice President and Lead of North American Media. At iCrossing, Adams directed the rapid growth of their media and analytics practices, and led teams managing media for clients including DIRECTV, William’s Sonoma, PNC Bank, LEGO, Kellogg’s, Belk and Coca-Cola. Previously, he spent nine years with Digitas, which included tenure as SVP, Global Media; leading the company’s Stamford, Conn., and Atlanta, Ga., media practices; managing a wide variety of client relationships, and being an active member of Digitas’ NY Senior Leadership Team. Adams served as Chairman of the AAAA Digital Marketing Committee (2003 - 2006), has received honors from both Advertising Age and Media Magazine, and has held advisory board posts with iMedia, Digiday, the ARF, IAB, Microsoft and Google.
The hiring of Adams signals Maxus’ intent to assert and invest in its Lean into Change philosophy, driven by Williams. It also builds on the momentum represented by the agency’s win of NBCUniversal’s digital business, one of the largest account moves in the U.S. this year.
“Jonathan has an impressive pedigree in the business, and with his deep experience, he will help us continue to differentiate our product,” said Williams. “He will help grow our people and change the game for our clients. Jonathan’s strategic acumen and deep analytical skill, alongside the fact he is a great client partner, will serve Maxus well as we enter the next phase of our development in North America.”
September 12, 2014
Maxus Australia has won BRW's greatplaces to work - a national annual study of the best workplaces acorss all industry sectors. They were awarded the fourth best company with employees under 100 staff at the awards last night, and were the highest ranked media agency in the category.
For a full breakdown of the winners see the list on BRW's website here
July 22, 2014
July 18, 2014
This week Recma released its annual overall activity billings reports, and as a result, for 2013 we are pleased to have achieved the following:
Maxus Global is the world's fastest growing media agency over the last 5 years.
Maxus UK had the most sustained growth of the Top 10 media agencies.
Maxus India is the most dominant media agency.
Maxus Belgium is the fastest growing media agency.
Maxus Canada is also the fastest growing media agency.
Congratulations to these offices, and also to all of our others for another great year of global growth!
June 04, 2014
It's been a very vibrant, celebratory time in our Indian offices where they have been busy toasting their recent successes at various industry awards, and adding metals and gongs to the awards shelves.
Maxus India have been recognised as digital media agency of the year by Campaign India as well as producing award winning work for clients such as Nokia, Perfetti, Tata Tea Gold, Tata Sky, Tata Motors & Vodafone.
Some of their recent awards include:
Asian Marketing Effectiveness Awards – Bronze in data analytics innovation
Goafest – 7 Awards (6 silver + 1 bronze for work across Nokia, Perfetti, Tata Tea Gold, Tata Sky, Tata Motors & Vodafone)
Campaign India Digital Crest Awards - Digital Agency of the Year 2014
WOW 2014 – Best in Experiential Marketing
INK awards (Dainik Bhaskar group) Bronze for Dabur in “Best Newspaper Ad by a Large Television Spender-Local”
As if award winning work wasn't enough, the team proved themselves in a cricket tournament on the field too at the DNA Powerplay 2014 Cricket Championship. Maxus Delhi took home the trophy from the DNA India Powerplay 2014 Cricket Championship after defeating reputed Media & Advertising Agencies!
Kartik Sharma, the Managing Director of South East Asia, recalls his feelings towards Goafest in an article on Exchange4Media. It's not just about the awards themselves, or how many you take home, but about being inspired to go and create better, and more innovative media planning.
June 03, 2014
Maxus Austria won the Austrian State Award for Advertising with their first conceptual, creative project for their TV provider client, simpliTV.
The Austrian Minister of Economics and Science presented the award to the Maxus team, pictured here.
Congratulations to the talented team who created the creative part of the campaign, as well as the standard media planning and buyting.
May 28, 2014
Maxus has opened a new unit and announced three new appointments to boost its strategic intelligence offering.
Ros Hamilton has been appointed to head up the new MaxusIntel unit in Sydney. Hamilton will report directly into Maxus’ chief intelligence officer, Claire Taylor-Rowe.
She brings experience in consumer intelligence, having recently moved back to Australia from Singapore, where she worked across APAC building the insight offering, working with local strategic and analytical teams to deliver the best possible return on clients’ communications invest.
Also joining the team is Nicole Wingate having previously worked in Silicon Valley with over a decade of experience in digital strategy.
Maxus has also announced that Peta Southcombe has been promoted to lead Maxus’ analytics intelligence across Australia.
May 28, 2014
May 22, 2014
Maxus India scooped up at Campaign India's Digital Crest Awards last night. Not only were they were named Media Agency of the Year, but they also took home four gold, seven silver and seven bronze awards for their work on clients including Tanishq Jewelry, Tata Tea and Wrangler.
Display - 'Hero Mileage - thoda aur'
Mobile - 'Taking Ramlila Maidan to 1.5 million users'
Social Media - Tanishq 'My Expression'
Social Cause by a corporate/brand - Tata Tea 'Jaago Re'
Display - 'India’s first simulated test drive in a banner using voice'
Mobile (WAP site) - Centre fresh Gum charades 'Taking Dumbcharades to the masses!'
Media Innovation - 'The Great Escape'
Online apps - Tanishq 'Vows for You'
Online Marketing - Tanishq 'My Expression'
Digital Strategy - Tanishq - Product Research = Marketing campaign
Mobile SMS/IVR - '1 Missed Call = 3 Clicks'
Community/Blog - Wrangler 'Wrangler Denims: Not Just Another FB Page'
Website campaign - Tanishq - Product Research = Marketing campaign
Mobile display - '8PM Match vs. 8PM Traffic'
Media Innovation - 'Making Complex Simple and Simple Magical'
Online Marketing - '1 Missed Call = 3 Clicks'
Digital Strategy - 'Making Complex Simple and Simple Magical'
Mobile SMS/IVR - 'India’s first simulated test drive in a banner using voice'
Congratulations to all involved!
For a full list of the winners read Campaign India's article here
May 14, 2014
Maxus Canada has reworked the search strategy of client Maple Leaf Sports and Entertainment (MLSE), aiming to drive ticket sales through targeting potential customers with keywords rather than driving up impression numbers through creative in ads.
The GroupM agency won the sports client’s business last summer and Ira Kates, director of search at its search arm Catalyst Canada, tells MiC that it has been working since then to change the company’s strategy around selling tickets online for areas where there are excess inventory.
“We changed the optimization strategy from increasing views to maximizing revenue and finding the things people were searching for that would generate the most ticket sales,” he says. “We worked at breaking down the data into silos of what people are looking at so that it can become digestible. Big data can be overwhelming; it can be like gluten and be intolerable. But it works for you once you start breaking it down into digestible bits.”
Kates says his team worked to develop 750 different keyword combinations, which were split-tested to get the top-selling ad mixture for groups by age, income and demographic. For instance, Kates says the three ads for the Toronto Raptors shown below over-indexed against other ads for the team and increased click-through rates by 265%. Overall the new strategy generated a return on ad spend that was 400% more valuable than other well-performing campaigns for Maxus Canada.
Read more here
May 12, 2014