Latest news

The latest news from around the Maxus network.

April 17, 2015

Maxus win Effie award for Media & Entertainment company with NBC Sports Network campaign

Maxus are pleased to share that we have won the Effie award for Media & Entertainment companies, for our work with the NBC Sports Network alongside The Brooklyn Brothers, Ignited and Civic Entertainment Group.

The campaign aimed to increase viewership of the Barclay's Premier League across the States, and through combining outdoor advertising, multimedia platforms and social channels, more than doubled the BPL audience throughout the 201-14 season.

We are extremely proud of the work of the North America team and congratulate them on their fantastic efforts on this campaign.

More information about the winning campaign can be found here on the US case studies page.

March 20, 2015

Maxus SXSW Round-up

Maxus sent a team of our top digital minds to SXSW to report back on key themes and trends across the festival. Here's a round-up of their observations.

March 16, 2015

Maxus attends SXSW 2015

We are excited to once again be attending the Austin's prestigious films, music and interactive technology festival, SXSW.

Our team of attendees will be reporting back on the biggest news from the festival, from product launches to future trends, sharing and curating the wealth of information that they are sure be bombarded with over the course of the event.

Some of the team may be returning to Austin as seasoned veterans of the festival, and others viewing the event as a first-timer, but all will be offering insight into the variety of sessions that they will each attend.

We will be posting blogs and video updates from each of our team throughout the events, but you can also follow our live updates across social media, particularly our twitter page, @maxusglobal.

Our attendees at the event include:

  • Nick Vale, Global Head of Planning
  • Richard Stokes, Global New Business & Marketing Director
  • Tamsin Ward, Global Associate Director, Marketing Communications
  • Nico Abbruzzese, Director of Metalworks by Maxus
  • Tom Kelshaw, Director of Metalworks by Maxus
  • Angela Jones, Communications Planning Director, North America
  • Richard Amies, Communications Planning Director, North America
  • Kumar Kanagasabapathy, Associate Director, Communications Planning, North America
  • Angie Arner, Communications Planner, North America
  • Darren Hardeman, Managing Director, Canada
  • Jen Smith, Head of Planning, UK
  • Tom Dunn, Head of Digital, UK
  • Alex Grieves, Strategist, UK
  • Faraz Khan, Business Director

Please check back on our news pages for the latest blogs nd updates from the festival.

March 04, 2015

Maxus Turkey enjoy double win at IAB Mixx awards

We are very proud to announce that the fantastic team in our Maxus Turkey office were awarded two trophies at the IAB Mixx Awards 2015.


The awards were:

Best Launch - Silver - Nescafé Redvolotion

Games & In-Game Advertising - Bronze - Nesquik Milk


Congratulations to all involved in both of these campaigns!

January 29, 2015

Maxus India wins Agency of the Year - again!

read here for more information from exchange4media >

And here is their award winning work for The Power of 49 - crafting media to make positive changes to society:

January 07, 2015

Maxus wins Pandora Jewelry in the Americas

Read more about the win in AdWeek >

Congratualtions to our teams in Maxus USA, Maxus Canada & Maxus Mexico!


December 10, 2014

Maxus India named agency of the year

Congratulations to Maxus India for winning another media agency of the year award! Campaign India crowned Maxus India with gold at the South Asia awards last night. A very proud Kartik Sharma and Unny Radhakrishnan collected the award for the team. Well done everyone!!

November 18, 2014

Maxus Turkey, Hong Kong & Hungary latest awards!


Congratulations to Maxus Turkey, Maxus Hungary and Maxus Hong Kong for their recent award wins.

Maxus Turkey picked up a silver gong at the MMA Smarties in the Rich Media/ Video category for their Yandex campaign.

Maxus Hungary won a bronze Effie in the launch category for their work with PoliFarbe.

Maxus Hong Kong won five awards at the Marketing Excellence Awards last week:











Excellence in Media Strategy Bronze: Maltesers
Excellence in Targeted Event Bronze: Tissot
Excellence in Gaming Silver: Zurich
Excellence in Consumer Insight Bronze: Prime Credit
Excellence in Data Driven Marketing Silver: Sheraton Macau Hotel 

October 24, 2014

Maxus UK win agency of the year

Congratulations to Maxus London who took home the award for Agency of the Year at Media Week awards last night!

Under the leadership of the chief executive, Lindsay Pattison, Maxus’ trajectory as the fastest-growing top-ten agency has increased over the past 12 months. 
In terms of new business, winning L’Oréal’s £135 million media account ensured that the agency topped the league table. Other new clients include npower, Avis Budget Group and Air France. 
Maxus has expanded by 55 people in 2014, taking its total staff to 235. Collectively, they now handle billings in excess of £450 million – enough to become the seventh-biggest media agency in the UK. 
Pattison talked passionately about the benefits of an agency being born in the age of digital, with Maxus enjoying notable growth in non-traditional areas such as SEO, pay-per-click, social media, analytics and effectiveness and technology.
The shop has diversified its offering with the formation of the Maxus Partnerships arm and its Business division. Fresh from winning at the 2013 Cannes Young Lions, the agency set up a global talent initiative called Endeavour. 
All this hard work has paid off, with Maxus’ staff churn at 17 per cent, far below the industry average of 25 per cent. As one judge put it: "There’s no denying Maxus has come of age this year. Bedding in new clients while creating and retaining a vibrant culture is no mean feat."
To read the full article on Media Week click here


October 23, 2014

GroupM What's Next Illuminate: Nico interviews Mashable

Five Tech Trends to Buy or Sell: An interview with Robyn Peterson, CTO Mashable
At What’s Next Illuminate yesterday, Nico Abbruzzese, Global Director of Creative Technology at Metalworks, asked Robyn Peterson of Mashable to give us his thoughts on five tech trends and where they are headed. To see the conversation, click on the video below
1) Media Companies as the Incubator of the Future 
This is a definite buy. First, media companies do two things well: build audiences and build experiences that in draw these audiences. Who better to create the future of user experiences with content than media companies? The second big factor swaying the buy is the democratization of data science and artificial intelligence. Now that these fields are accessible to the masses, the separation of content companies from tech companies has dissolved. 
2) Eliminating the need for screens
Buying into this trend. There’s still a conversation around phones merging with tablets, but at the end of the day, it’s just plain unnatural to carry around these “bricks” in our pockets. They fill up pocket space and are kind of annoying. Ten years from now, a phone won’t be the form that we know it as now. Is this the form it needs to be? Watches will become primary devices, as we can make calls on them etc. and so phones will become redundant. In fifteen years from now, will phones, as we currently know them, appear on our bodies?
3) Crowdfunding 
He’s hedging his bet on this one. There’s definitely an appetite out there for game changers as products, like the Oculus Rift. And crowdfunding inherently validates an idea in the market. On the flip side, there are companies with deeper pockets and more resources that have the ability to copy disruptive technologies. At the end of the day, it will be dependent on each product. 
4) Consumer-grade 3D Printing 
This one is also taking off and not that far off. There is 3D printed everything from cars to organs to food. The more interesting conversation will be around the controversy of certain 3D printed items like food and what can 3D printers bring to your home. Robyn, with his 2 daughters, is most excited about the opportunity to 3D print toys.  
5) The Trend We Don’t See Yet 
Predictive marketing and content creation. The way to make these two things better, is to know what people are going to do next. Mashable is working on its own version of this called Velocity. It’s a predictive analytics platform that scours the web, ingests content, and via Artificial Intelligence is about to predict what people will be talking about in a few hours. 

October 20, 2014

Maxus grows its global L’Oréal relationship with win in the Nordics

Maxus has been appointed as the sole agency to handle strategic media planning and buying in four key European markets for L’Oréal. Maxus will be the cosmetics and beauty giant’s media agency of record in the following markets: Denmark, Norway, Sweden and Finland. 
This appointment builds on the Maxus relationship with L’Oréal in the UK, Ireland and Southeast Asia, alongside GroupM’s relationship across Canada, China, Germany and Latin America.
Maxus was awarded the Nordics account after a two-stage, three-way pitch.
“We have had a strong and productive relationship with PHD since 2011, but believe now is the moment for change. The media landscape is evolving rapidly. It challenges us to innovate and find new ways of connecting with consumers. We believe that Maxus are the agency most capable of navigating our business through this period of transformation”, says Mark Prestwich, General Manager for L’Oréal in the Nordic countries
Federico de Nardis, CEO Maxus EMEA ,said: “After a long and thorough selection process, we are delighted to have extended the group’s relationship with L’Oréal. Maxus demonstrated digital leadership and communications planning with the rigour that a prestigious business like L’Oréal needed to see, underpinned by the scale that GroupM offers in the Nordic region. We’re looking forward to working closely with the business across the four markets to help L’Oréal lean into change at a category and consumer level”.

October 16, 2014

Lindsay Pattison named as new Maxus Global CEO

GroupM today announced the appointment of Lindsay Pattison as Global CEO of Maxus.
The announcement was made by GroupM’s Global President Dominic Proctor. Lindsay has been successfully leading Maxus in the UK for five years, taking it in that time from a ranking of 14 to a number 7 position, and from 30 people to now over 250. She has also held the global Chief Strategy Officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness. Lindsay will co-locate between London and New York and will report to Proctor; she replaces Vikram Sakhuja, who will remain in the group.

Under Vikram, Maxus was the fastest growing agency in the world. It expanded its network footprint and added major new accounts such as NBC Universal and L’Oreal.

“Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients,” said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”

Lindsay said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”

She will be succeeded in the UK CEO role by Nick Baughan, currently the MD. Nick will continue to report to Lindsay, who said “I am confident that Nick will step into my shoes brilliantly in the UK; he is whippet-smart, highly ambitious, popular and has been instrumental in our growth for the last two years as MD”.

Baughan joined Maxus in March 2012, having worked at Mindshare for two years as its head of business development. Baughan said “Over the last five years Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry. I'm hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter”.

October 15, 2014

Maxus @ What's Next 2015

Maxus and Metalworks by Maxus are on stage next week at this year's What's Next conference in New York. Nico Abbruzzese, Global Director of Creative Technology for Metalworks, will be interviewing Robyn Peterson, CTO for Mashable on the Five Tech Trends to Buy or Sell. Click here for the programme >> 

What’s Next is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.

What's Next sets the stage for GroupM agencies and clients to amplify innovative thinking, identify opportunities and continue the conversation as it relates to their brand and business. Content at What’s Next addresses consumer behavior, marketplace trends, innovation, brand strategies, technology and more, across the broad media landscape.

The event provides attendees – both clients and agency executives – with a forward look at key areas of evolution in our collective business that advertisers must be prepared to address in order to lean into change and gain an advantage in traditional, digital and emerging media ecosystems.

We'll be posting up content from the event on our blog as it pans out - watch this space!


September 18, 2014

Maxus India win top WPPed Cream award!

Congratulations to Maxus Delhi for winning the prestigious Crème de la Crème Media Award, for their incredible campaign 'Power of 49' for Tata Tea Global Beverages.

WPPed Cream Awards showcase the best work across all WPP agencies, judged on creativity and outstanding results. Each year the judges select the best work from across the agencies and this year we are thrilled that Maxus Delhi have been highly awarded.

To view the video on YouTube click here


September 12, 2014

Maxus NAM names new Chief Digital Officer

Maxus North America announced today it has appointed Jonathan Adams to the role of Chief Digital Officer in North America. 

The announcement was made by Maxus North America CEO Steve Williams. The move marks Williams’ first hire since joining the company in June, and reinforces Maxus’ commitment to digital and data-driven innovation and execution.

“Maxus is a young and agile network, born in the digital age. We think and execute horizontally, not just vertically,” stated Williams. “Our agency is designed around the idea; and ideas flow across territories, disciplines and channels. Jonathan is one of those exceptional people in the business who thinks and operates in this way. He’s smart, he cares, and his client partnering skills will help take us to another level when it comes to innovating with digital and data.”

In his role, Adams will be responsible for harnessing digital performance and maximizing its potential, while mentoring and designing frameworks with Maxus planning teams to optimize communications across all platforms. Adams will be based in New York and report to Williams.

“I see seismic changes still to come for digital media. The video landscape is exploding with innovation, data and storytelling opportunities; and the potential for digital performance will be realized when brands truly place consumers at the center of a marketing mix,” said Adams. “Maxus has demonstrated how it continues to transform the expectations of what a media agency is all about, especially with its consumer and data-centric approaches to planning. I’m thrilled to be joining an agency and a network that can have a profound impact on the rest of our industry in the coming years.”

Adams returns to GroupM and the WPP group of companies, having previously worked at OgilvyOne, Lowe & Partners, and The Media Edge (now MEC), where he established an acumen for media innovation that has served as the foundation for his career in media. He joins Maxus from iCrossing, where he was Senior Vice President and Lead of North American Media. At iCrossing, Adams directed the rapid growth of their media and analytics practices, and led teams managing media for clients including DIRECTV, William’s Sonoma, PNC Bank, LEGO, Kellogg’s, Belk and Coca-Cola. Previously, he spent nine years with Digitas, which included tenure as SVP, Global Media; leading the company’s Stamford, Conn., and Atlanta, Ga., media practices; managing a wide variety of client relationships, and being an active member of Digitas’ NY Senior Leadership Team. Adams served as Chairman of the AAAA Digital Marketing Committee (2003 - 2006), has received honors from both Advertising Age and Media Magazine, and has held advisory board posts with iMedia, Digiday, the ARF, IAB, Microsoft and Google.

The hiring of Adams signals Maxus’ intent to assert and invest in its Lean into Change philosophy, driven by Williams. It also builds on the momentum represented by the agency’s win of NBCUniversal’s digital business, one of the largest account moves in the U.S. this year.

“Jonathan has an impressive pedigree in the business, and with his deep experience, he will help us continue to differentiate our product,” said Williams. “He will help grow our people and change the game for our clients. Jonathan’s strategic acumen and deep analytical skill, alongside the fact he is a great client partner, will serve Maxus well as we enter the next phase of our development in North America.”