A few months ago Maxus participated in the WPP Retail Forum in Miami. We chose to use that forum as a showcase of interesting technology and analytics in the retail space, that we'd been developing and sharing in some of our local markets with key local clients to help them lean into change. We took over a large exhibition space, and Metalworks, our creative technology division, put together a collection of interesting live exhibits, that we shared with over 150 delegates.
The key message that we wanted visitors to our space to walk away with was that by deploying smart technology, even in a small 'test and learn' selection of retail outlets, we will be able to:
a) better know what is happening at the last two meters just prior to the sale and
b) be able to make better investment decisions on all the activity leading up to the sale, by knowing what is happening at store.
For everyone that wasn't able to join us in Miami, we have put together a series of films on the retail technology. Click here to explore! >>
Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation.
Our team of around 2,500 people across 55 markets worldwide, work for some of the world’s most well-known advertisers, and Maxus has been the fastest growing agency network over the last 5 years. (Source: Recma)
We are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day.